Play in the Physical.
Level Up in the Digital.

WATCH NOW

Play in the Physical.
Level Up in the Digital.

WATCH NOW

NOW YOU CAN PROVE IT

For 50 years kids have bragged about their Hot Wheels® cars. “My car’s faster.” “My car can jump farther.” “My car can do 100 laps.” Now they can prove it. Every speed clocked. Every loop tracked. Every collection recorded. Each vehicle has a unique ID, with its very own data, so kids can prove their racing skills to everyone!

NOW YOU CAN PROVE IT

For 50 years kids have bragged about their Hot Wheels® cars. “My car’s faster.” “My car can jump farther.” “My car can do 100 laps.” Now they can prove it. Every speed clocked. Every loop tracked. Every collection recorded. Each vehicle has a unique ID, with its very own data, so kids can prove their racing skills to everyone!

Launch digital racing and collecting on your smart device.

A WHOLE NEW WAY
TO PLAY WITH
HOT WHEELS®

Hot Wheels id blends traditional Hot Wheels® play with a digitally connected racing system that revs competition and experimentation. The more kids play with physical vehicles on the Smart Track®, the more they can level up in the app, tackle new challenges, and set amazing records!

A WHOLE NEW WAY TO PLAY WITH HOT WHEELS®

Hot Wheels id blends traditional Hot Wheels® play with a digitally connected racing system that revs competition and experimentation. The more kids play with physical vehicles on the Smart Track®, the more they can level up in the app, tackle new challenges, and set amazing records!


Download

Scan

Race

Upgrade
Launch digital racing and collecting on your smart device.

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Get news about Hot Wheels™ ID and other Hot Wheels products

By clicking “Sign Up,” you agree to receive emails and notifications from Hot Wheels® and Mattel.

Stay in the Loop!

Learn more about Hot Wheels id and other epic Hot Wheels® products & events.

By clicking “Sign Up,” you agree to receive emails and notifications from Hot Wheels® and Mattel.

HOT WHEELS id APP

Download the free app to launch into an infinite digital universe of vehicle play. The app stores and showcases your virtual collection, records and logs your performance stats, and provides hours of racing and gaming adventure!

LEARN MORE

HOT WHEELS id APP

Download the free app to launch into an infinite digital universe of vehicle play. The app stores and showcases your virtual collection, records and logs your performance stats, and provides hours of racing and gaming adventure!

LEARN MORE

HOT WHEELS id VEHICLES

Speed onto the digital circuit with Uniquely Identifiable Vehicles, each with your own specific gaming info and stats. These action-ready racers are already unlocked with extra in-game performance for an instant advantage over the competition.

LEARN MORE

HOT WHEELS id VEHICLES

Speed onto the digital circuit with Uniquely Identifiable Vehicles, each with your own specific gaming info and stats. These action-ready racers are already unlocked with extra in-game performance for an instant advantage over the competition.

LEARN MORE

HOT WHEELS RACE PORTAL

Scan Hot Wheels id vehicles to launch them into the digital universe. Connect the Hot Wheels Race Portal to existing Hot Wheels® track to instantly track speeds, stunts, and laps for your Hot Wheels id vehicles. Plus, play exciting mini-games that unlock rewards and customizations in the app!

LEARN MORE

HOT WHEELS RACE PORTAL

Scan Hot Wheels id vehicles to launch them into the digital universe. Connect the Hot Wheels Race Portal to existing Hot Wheels® track to instantly track speeds, stunts, and laps for your Hot Wheels id vehicles. Plus, play exciting mini-games that unlock rewards and customizations in the app!

LEARN MORE

HOT WHEELS id
SMART TRACK KIT

The smartest Hot Wheels track set ever! The Smart Track® kit provides the ultimate Hot Wheels id experience, with countless physical and digital challenges, virtual rewards and upgrades, and performance stat tracking that inspire you to break and set new records!

LEARN MORE

HOT WHEELS id
SMART TRACK KIT

The smartest Hot Wheels track set ever! The Smart Track® kit provides the ultimate Hot Wheels id experience, with countless physical and digital challenges, virtual rewards and upgrades, and performance stat tracking that inspire you to break and set new records!

LEARN MORE

Read the Press Coverage

COMPARE

COMPARE

Collect, race and upgrade digital vehicles with the free Hot Wheels id App. Amplify the experience with these additional components:


+
Cars

+
Portal

+
Track Set

Scan and collect die-cast vehicle into virtual garage

*

Head to head racing with in-game vehicle

Level up in-game vehicle performance

Track speed, laps and lap times

Unlock exclusive mini-games

Connect to classic Hot Wheels® track

Includes 2 exclusive die-cast vehicles

Create 50+ premium track configurations

Track loops, distances and jumps

Master 100+ physical racing challenges

Test Skills with powerful advanced booster

*Additional smart device required for scan, see compatible smart devices

Collect, race and upgrade digital vehicles with the free Hot Wheels id App. Amplify the experience with these additional components:

Features

+ Vehicles + Portal + Track Set

Scan and collect die-cast vehicle into virtual garage

*

Head to head racing with in-game vehicle

Level up in-game vehicle performance

Track speed, laps and lap times

Unlock exclusive mini-games

Connect to classic Hot Wheels® track

Includes 2 exclusive die-cast vehicles

Create 50+ premium track configurations

Track loops, distances and jumps

Master 100+ physical racing challenges

Test Skills with powerful advanced booster

*Additional smart device required for scan, see compatible smart devices

AVAILABLE AT

Apple and Apple.com

AVAILABLE AT
Apple and Apple.com

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